Social Media Adoption, Usage And Impact In Business-To-Business (B2B) Context: A State-Of-The-Art Literature Review
نویسندگان
چکیده
Abstract Social media plays an important part in the digital transformation of businesses. This research provides a comprehensive analysis use social by business-to-business (B2B) companies. The current study focuses on number aspects such as effect media, tools, use, adoption and its barriers, strategies, measuring effectiveness media. valuable synthesis relevant literature B2B context analysing, performing weight discussing key findings from existing this can be used informative framework for both, academic practitioners.
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ژورنال
عنوان ژورنال: Information Systems Frontiers
سال: 2021
ISSN: ['1572-9419', '1387-3326']
DOI: https://doi.org/10.1007/s10796-021-10106-y